The New Balance 2010 Shoes in Tornado/Faded Black/Dark Silver Metallic revive the iconic segmented ABZORB sole unit to provide a futuristic, "tech-runner" aesthetic with modern cushioning benefits. This progressive silhouette features a breathable technical mesh upper reinforced with high-shine metallic accents for a durable and visually striking finish. It is a highly responsive daily driver that bridges the gap between early 2000s performance heritage and current street style trends.

Key Features

• The centerpiece of the design, featuring a segmented midsole that absorbs impact through a combination of high-grade cushioning and compression resistance
• Equipped with additional SBS inserts at both the heel and forefoot for enhanced stability and targeted energy return
• A translucent TPU midfoot shank provides superior arch support and prevents lateral torsion while maintaining a lightweight feel
• Constructed with a breathable mesh base, reinforced with high-quality nubuck (cow leather) and durable synthetic overlays
• Integrated with reflective accents that catch the light, emphasizing the shoe's technical, sculpted geometry
• Features a sleek molded 'N' logo and a traditional lace-up closure for a secure, adjustable fit

At Urban Industry we recommend / Ideal For

• Perfect for long days on your feet; the expansive ABZORB cushioning is specifically designed to handle the rigors of urban pavement
• Ideal for collectors who appreciate New Balance’s ability to remix 2000s DNA into an entirely new, aggressive silhouette
• The Tornado and Faded Black palette makes these an excellent anchor for monochromatic or dark-toned outfits

Our Style, Fit & Sizing Recommendations

• These generally fit true to size - we recommend taking your usual size
• The midsole features "expansive proportions" that give the shoe a slightly chunkier, more commanding presence than a standard slim-profile trainer
• The molded 'N' logo and synthetic cage work together with the laces to provide a supportive, "locked-in" sensation through the midfoot

Cleaning & Care Instructions

• Before your first wear, we recommend applying a specialist suede and nubuck protector to repel water and stains
• Use a soft-bristled brush to remove dry dirt from the mesh and nubuck. For stubborn marks, use a damp cloth and a mild sneaker cleaner specifically for leather
• To preserve the integrity of the ABZORB foam and the TPU Stability Web, never put these shoes in a washing machine
• Always allow the shoes to dry at room temperature away from direct heat sources like radiators, which can cause the leather to stiffen

New Balance 2010 - Our FAQs

1. How does the 2010 compare to the 2002R?
   While both share 2000s heritage, the 2010 features a more "progressive" and aggressive sole unit with larger, more visible ABZORB segments, giving it a more futuristic look compared to the 2002R's refined classicism.

2. What is the "Stability Web"?
   It is the translucent bridge visible in the center of the outsole. It’s designed to keep the shoe from twisting too much during your stride, protecting your arch and ensuring a smoother transition from heel to toe.

3. Is this shoe suitable for actual running?
   While the 2010 is built with high-performance cushioning technology, it is primarily designed as a lifestyle/streetwear sneaker. It’s perfect for fast-paced city life but isn't a dedicated marathon shoe.

4. Does the "cow leather" make it heavy?
   Not at all. The nubuck overlays are strategically placed for durability, while the lightweight mesh base ensures the shoe remains breathable and agile.

Product Code: U20107Z3