The New Balance 2010 Shoes in Black/Faded Black/Phantom use a segmented ABZORB midsole to provide high-level shock absorption and a bold, 2000s-inspired silhouette. Combining breathable mesh with premium nubuck overlays, this trainer is engineered for all-day urban movement, offering a stable and cushioned ride. It functions as a progressive daily trainer that stays rooted in the brand's heritage while providing the comfort and support needed for the modern lifestyle.

Key Features

• Constructed with a breathable mesh upper paired with premium nubuck and synthetic overlays.
• ABZORB midsole technology absorbs impact through a blend of cushioning and compression resistance.
• Features ABZORB SBS inserts at the heel and forefoot for targeted energy return and comfort.
• Translucent TPU Stability Web shank included at the midfoot to provide enhanced arch support.
• Sculpted midsole details and a molded "N" logo offer a unique, 2000s-inspired aesthetic.
• Integrated reflective accents provide increased visibility in low-light environments.
• Engineered with a traditional lace-up closure to ensure an adjustable and classic fit.

At Urban Industry we recommend / Ideal For

• Daily casual wear for those who appreciate the technical aesthetic of 2000s-era running favorites.
• Building a premium footwear rotation with high-quality materials including genuine cow leather.
• Navigating city streets where advanced impact protection and foot stability are required.
• Individuals seeking a substantial yet versatile sneaker with a total weight of 371 grams.

Our Style, Fit & Sizing Recommendations

• These shoes feature a regular fit that offers a balanced and comfortable silhouette.
• The combination of materials provides a structured feel that retains its shape over time.
• The footwear fits true to size and aligns with the standard technical specifications for the brand.
• Here at the store we recommend taking your usual size for a secure fit that benefits from the adjustable lace closure.

Washing & Care Instructions

• Clean the nubuck and synthetic overlays with a specialised brush to maintain the texture.
• Wipe the midsole and TPU Stability Web with a damp cloth to remove surface dirt.
• Hang to dry naturally away from direct heat sources to preserve the ABZORB foam integrity.
• Periodically remove the laces for a deep wash to keep the overall look fresh.
• Avoid the use of a washing machine to prevent damage to the multi-material upper and sculpted details.

New Balance 2010 Shoes - Our FAQs

1. How does the ABZORB technology benefit my daily movement?
   The midsole absorbs impact by combining cushioning with compression resistance, reducing the strain on your feet.

2. What is the purpose of the TPU Stability Web?
   This translucent shank is located at the midfoot to provide extra stability and prevent unwanted twisting.

3. Are these shoes made from real leather?
   Yes, the construction contains genuine cow leather within the nubuck and synthetic overlays.

4. Is the fit easily adjustable?
   The shoes utilise a traditional lace-up closure, allowing you to fine-tune the tension for a personalised and secure fit.

Why buy New Balance from Urban Industry

• We are a trusted, long established independent UK store, since 2002.
• We have an Excellent rating from over 20000 real customer reviews across Trustpilot, Google and Judge.me.
• We are committed to finding the very best quality mens wear brands from around the world to build a curated selection each season that customers can trust in.
• We stock New Balance because they consistently merge innovative athletic technology with timeless lifestyle appeal.

Product Code: U20109UZ