The Good Measure M-20 Heavyweight Hooded Sweatshirt in Danish Blue is made in England from 480GSM loopback cotton jersey—custom-knit in small runs to deliver substantial weight and everyday comfort. Featuring a reverse weave for shape retention and bar-tacked seams for strength, it’s a nod to vintage US sportswear built with modern construction. Whether layered for warmth or thrown on post-workout, the M-20 is made to last.

Key Features

• Made in England using heavyweight 480GSM loopback jersey
• 100% cotton, custom-knit in small runs for premium quality
• Reverse weave construction inspired by vintage US sportswear
• Double-thickness ribbed side panels for structure, movement and durability
• Ribbed V-insert at the neck and cover-stitched seams throughout
• Bar-tacked ends and reinforced shoulder stress points for lasting strength
• Traditional kangaroo pocket and lined hood for everyday function
• Back neck crescent finish for added comfort and durability

Ideal For

• Everyday wear when you need heavyweight comfort
• Layering during colder seasons or transitional weather
• Fans of heritage sportswear and made-in-UK craftsmanship
• Post-training or relaxed off-duty wear

Style, Fit & Sizing

• Traditional fit; true to size
• Rib side panels offer flexibility and movement
• Expect 5–10% shrinkage in length after washing

Washing & Care Instructions

• Wash cold to preserve fabric integrity
• Air dry flat; avoid tumble drying to reduce shrinkage
• Iron on low if needed; do not bleach

FAQs

1. Does this hoodie shrink?
   A small amount—expect 5–10% in length only. Width stays true to size.

2. What makes the fabric special?
   It’s a 480GSM loopback cotton jersey, knitted in limited quantities by a specialist UK mill.

3. Is the fit oversized?
   No, it follows a traditional fit—structured and true to size.

4. Where is it made?
   Proudly made in England from UK-knitted cotton.

5. How does the reverse weave help?
   It adds durability and prevents vertical shrinkage for a longer-lasting fit.