The Beams Plus Button Down Oxford Shirt in Blue provides a technical and high-performing solution for those seeking the definitive Ivy League staple, balancing 1960s American heritage with meticulous Japanese garment engineering. This shirt addresses the need for a resilient yet refined foundational layer by utilising premium Supima cotton woven in the historic textile hub of Nishiwaki City. Featuring a precision-crafted collar roll and a tailored, standard silhouette, it functions as a dependable anchor for your wardrobe and the durability required for lifelong wear.

Beams Plus Oxford Shirt Key Features

• Constructed from non-formaldehyde Supima cotton, woven in Nishiwaki, Hyogo Prefecture, for a smooth, high-luster finish.
• Engineered with a "standard" pattern that offers a timeless, versatile silhouette suitable for both tucked and untucked styling.
• Features authentic 1960s-inspired detailing, including a left chest pocket with a traditional V-stitch reinforcement.
• Built with a high-density stitch count of 18 stitches per 3cm, ensuring clean, flat seams and superior structural longevity.
• Includes master-crafted narrow 3mm side seams with a lock stitch for a refined, high-end internal and external finish.
• Equipped with a signature Beams Plus "+" mark snap closure on the side gussets for a distinctive brand accent.
• Proudly made in Japan by skilled craftsmen, ensuring flawless pattern matching and precision construction throughout.

At Urban Industry we recommend / Ideal For

• Daily professional or casual wear for individuals who appreciate the "Golden Era" of American menswear and Japanese craftsmanship.
• Building a high-quality "rugged-prep" rotation focused on durable, heritage-grade shirting that improves with every wash.
• Sophisticated layering under a blazer or paired simply with raw denim.

Our Style, Fit & Sizing Recommendations

• Please note: With Beams Plus we go by the Japanese size as listed on the label.
• This shirt features a "Standard Fit"; it is designed with a classic, tailored aesthetic that provides a clean line without being restrictive.
• The Supima Oxford cloth is famously durable and features a substantial "weight" that drapes beautifully while maintaining its crispness.
• The button-down collar is engineered with a perfect "roll," designed to look equally sharp with a tie or worn open for a more relaxed appearance.

Washing & Care Instructions

• Machine wash on a cool, gentle cycle with similar colours.
• Hang the shirt to dry naturally on a hanger to maintain the collar shape and minimise the need for heavy pressing.
• Iron while slightly damp using a medium-to-high setting to easily remove creases and restore the smooth Oxford texture.
• Avoid the use of bleach or harsh chemicals; the high-quality Supima cotton is designed to soften and age naturally over time.
• The non-formaldehyde finish ensures the fabric remains safe for the skin and retains its premium handle through repeated cycles.

Our Beams Plus Oxford FAQs

1. What makes Supima cotton special?
   It is an extra-long staple cotton that is significantly stronger and softer than standard cotton, resulting in a fabric that resists pilling and stays bright for years.

2. What is "Nishiwaki-woven" fabric?
   Nishiwaki City in the Hyogo Prefecture is Japan’s historic capital for "Banshu-ori" (yarn-dyed) textiles. The Oxford cloth for this shirt is woven there using traditional techniques. This heritage process ensures that the color is deeply embedded in the yarn before weaving, resulting in a richer luster and a fabric that ages gracefully rather than fading out.

3. What is a "V-stitch" pocket?
   This is a heritage construction detail where the stitching on the pocket forms a "V" shape at the top, providing extra reinforcement against tearing at the stress points.

4. Is the "+" mark on the side a button?
   It is a signature Beams Plus snap-button reinforcement on the side gusset, designed to prevent the side seams from splitting under tension.

Why buy Beams Plus from Urban Industry

• We are a trusted, long-established independent UK store, since 2002.
• We have an ‘Excellent’ rating from over 20,000 real customer reviews across Trustpilot, Google, and Judge.me.
• We are committed to finding the very best global brands that prioritise "Standard" quality over fast-fashion trends.
• We stock Beams Plus because they represent the world-standard for Japanese-made Americana, offering garments that are technically superior to their original 1960s inspirations.

Product code: 3811-0011-139-75